Privacy Policy

Last updated: 27/05/2026

Mainostoimisto WebKar (“we”, “our” or “us”) is committed to protecting your privacy and processing personal data responsibly and transparently in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the Finnish Data Protection Act and other applicable legislation.

This Privacy Policy explains what personal data we collect, how we use it, how it is protected and what rights you have when using our website or contacting us regarding our services.

By using this website, you acknowledge that you have read and understood this Privacy Policy.

1. Data Controller

Mainostoimisto WebKar
Joni Karjalainen
Email: info@webkar.fi
Phone: +358 50 463 1387

2. Scope of This Privacy Policy

This Privacy Policy applies to:

Website visitors
Potential customers
Existing customers
Individuals contacting us through forms, email or phone
Users interacting with our website, advertisements or digital services

This Privacy Policy applies to all services provided through the WebKar website and related digital channels.

3. What Personal Data We Collect

We may collect and process the following categories of personal data:

Contact Information

Full name
Company name
Email address
Phone number
Billing or business information when required

Communication Data

Messages submitted through contact forms
Email correspondence
Quote requests and project enquiries
Customer support communication

Technical and Usage Data

IP address
Browser type and version
Device information
Operating system
Referring websites
Pages visited
Session duration
Website interaction behaviour
Time zone settings

Marketing and Analytics Data

Cookie preferences
Analytics data
Campaign performance data
Search engine interaction data

Security Data

Login attempt information
Spam prevention and website security logs
Technical diagnostic information

We do not intentionally collect sensitive personal data unless voluntarily provided by the user.

4. How Personal Data Is Collected

Personal data may be collected when:

You submit a contact or quotation form
You communicate with us via email or phone
You browse our website
You accept cookies
You interact with analytics, embedded content or third-party tools
You engage with our marketing campaigns or advertisements

Some information is collected automatically through cookies and analytics technologies.

5. Purposes of Data Processing

We process personal data for the following purposes:

Service Delivery

Providing website design services
Providing SEO and digital marketing services
Providing branding and development services
Managing projects and customer communication

Customer Communication

Responding to enquiries
Preparing quotations
Providing support and updates

Website Functionality and Security

Maintaining website performance
Preventing abuse, spam and unauthorised access
Monitoring technical functionality

Analytics and Improvement

Analysing visitor behaviour
Improving website usability and performance
Monitoring SEO and marketing effectiveness

Legal and Administrative Purposes

Compliance with legal obligations
Accounting and invoicing
Record keeping

6. Legal Basis for Processing

We process personal data based on one or more of the following legal grounds under GDPR:

Consent

Where users provide consent, such as:

Accepting cookies
Submitting contact forms
Agreeing to marketing communication

Contractual Necessity

Processing necessary for:

Preparing quotations
Delivering requested services
Managing customer relationships

Legitimate Interest

Processing necessary for:

Website security
Business development
Service improvement
Fraud prevention
Analytics and performance monitoring

Legal Obligation

Processing necessary for compliance with:

Tax legislation
Accounting requirements
Legal and regulatory obligations

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve functionality, analyse website traffic and support marketing activities.

We use a GDPR-compliant cookie consent solution that allows users to:

Accept cookies
Reject non-essential cookies
Manage cookie preferences
Withdraw consent at any time

Cookies used on this website may include:

Essential Cookies

Required for:

Basic website functionality
Security features
Session management

Analytics Cookies

Used for:

Website traffic analysis
User behaviour analysis
Performance monitoring

Performance and Optimisation Cookies

Used for:

Website speed optimisation
Caching and performance improvements

Marketing Cookies

May be used for:

Measuring advertising effectiveness
Tracking campaign performance

Non-essential cookies are not activated before user consent has been provided.

8. Third-Party Services and Plugins

Our website uses third-party services, tools and WordPress plugins that may process technical and personal data.

These may include:

Google Site Kit
Google Analytics
Google Search Console
Yoast SEO
Elementor
Fluent Forms
Real Cookie Banner
WP Super Cache
LiteSpeed Cache
Security and optimisation plugins

These services may collect:

IP addresses
Browser information
Device information
Interaction data
Usage statistics

Third-party service providers process data according to their own privacy policies and applicable data protection laws.

9. Google Services

We may use Google services including:

Google Analytics
Google Search Console
Google Site Kit

These services help us:

Analyse website traffic
Improve website performance
Monitor search engine visibility
Understand user interaction

Google services may process anonymised technical information and website usage data.

Where applicable:

IP anonymisation may be enabled
Consent Mode may be implemented
Analytics tracking is subject to user cookie consent

More information about Google’s privacy practices can be found in Google’s own privacy documentation.

10. Contact Forms and Communication

When users submit forms through our website, the provided information is used solely for:

Responding to enquiries
Preparing quotations
Delivering requested services
Customer communication

We do not sell personal data to third parties.

Form submissions may be stored securely for customer service, legal and business administration purposes.

11. Data Retention

We retain personal data only for as long as necessary for:

The purposes described in this Privacy Policy
Legal obligations
Accounting requirements
Dispute resolution
Legitimate business purposes

Retention periods may vary depending on the type of data and legal requirements.

12. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

Unauthorised access
Disclosure
Loss
Alteration
Destruction
Misuse

Security measures may include:

Secure hosting environments
Website security monitoring
Access controls
Firewall and spam protection
SSL encryption
Software updates and maintenance

Despite reasonable efforts, no internet-based service can guarantee complete security.

13. International Data Transfers

Some third-party service providers may process personal data outside the European Economic Area (EEA).

Where international transfers occur, we aim to ensure appropriate safeguards are applied, including:

Standard Contractual Clauses (SCCs)
GDPR-compliant processing agreements
Adequate security measures

14. Your GDPR Rights

Under GDPR, you may have the right to:

Access your personal data
Correct inaccurate or incomplete data
Request deletion of your data
Restrict processing
Object to processing
Withdraw consent at any time
Request data portability
Lodge a complaint with a supervisory authority

Requests related to personal data may be submitted using the contact information provided in this Privacy Policy.

15. Supervisory Authority

If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the relevant supervisory authority.

In Finland, the supervisory authority is:

Office of the Data Protection Ombudsman
https://tietosuoja.fi/en/home

16. External Links

This website may contain links to third-party websites or services.

We are not responsible for:

Third-party content
Privacy practices
Security practices
External websites or services

Users are encouraged to review the privacy policies of external websites separately.

17. Children’s Privacy

Our services are not intended for individuals under the age of 16.

We do not knowingly collect personal data from children.

18. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect:

Changes in legislation
Technical updates
Service changes
Business operations

The latest version will always be available on this page.

19. Contact Information

If you have questions regarding this Privacy Policy or the processing of personal data, please contact:

Mainostoimisto WebKar
Joni Karjalainen
Email: info@webkar.fi
Phone: +358 50 463 1387